Mobile Application Development Trends

In this guest post on mobile application development trends, David Ayza explores the top 8 techniques and technologies that will impact app development in 2018.

Everybody loves new stuff. Entering into the unknown world and opening the boxes to new adventures is always exciting. This new 2018 year brings a whole stack of trends that are going to shape our daily life. Especially the new Mobile app development trends.

Here in Barcelona, we have great and healthy technology ecosystem that, every year, brings us the cutting-edge trends and helps to improve our tech Hub.

2017 was a phenomenal year for app development, moving from 2012 with a total of 57.33 billion apps downloaded, we rise to a max of 254 billion in the last year. The fact that makes companies and organizations realize that Mobile apps are no longer a chance to increment their market strategy, but a must to be part of it.

Large companies (retailers, banks, hospitality etc.) are using mobile applications for branding, increasing customer engagement, direct marketing etc., while small and midsize businesses are also following the mobile trend and creating their own apps.

Here’s a list of our top 8 Mobile app development trends that, from our perspective, will be the foundation for all the organizations’ mobile strategy.

Top 8 Mobile app development trends

1: Internet of Things (IoT) and Wearables

The concept of smart cities, homes, cars and smart health is getting, industrial IoT, retail and overall “smart concept” is growing very steep.

IoT apps will start to gain weight by the end of this year. It is predicted that the integration of IoT with automation technology will be a big trend in mobile app development this year. A growth of 661.74 billion $ revenue is predicted by 2021 with 50 million mobile devices connected by 2020 according to a survey by Cisco.

2: Artificial Intelligence

Personalised commerce and chatbots is a great value for any type of organization. The fact of learning about your users is great and A.I gives you the advantage and chance of giving recommendations to your customers based on their behavior.

Companies are starting to implement it in mobile strategies and sooner they will start to synchronise their app with Facebook Messenger Bots.

3: A.R / V.R Apps

There is a whole other article that we wrote, where we exposed the growth and the future for this two realities and the merge of both of them, called Mixed Reality. Specially with its applications to Mobile devices.

Referring to Digi-Capital, AR could reach $85 billion to $90 billion and VR $10 billion to $15 billion revenue by 2022.

Republished from Statista

The industry of Virtual and Augmented reality is developing and pivoting to scenarios beyond gaming and entertainment.

The Augmented Reality is going to be implemented more in the retail sector, healthcare, engineering and Real Estate. This is a technology that has the added value of giving the consumer an“experience” that they will remember. And as we know experience is one of the main factors in marketing and sales. As for the Virtual Reality, it will keep being implemented in the events and gaming industries.

Statista claims that by 2019, there will be over 5 billion AR mobile applications.

4: Security

This aspect has become a very trendy and tricky part of all the new technology tools from the industry. Due to the up-to-date development methodologies, hackers have been able to break into the personal life of the people, take their data and use it to their benefit. Because of that, there is a whole industry behind it, with systems, processes, organizations, and controls designed to protect this systems and data from cyber attacks.

Surprisingly, many people still do not take smartphone security as seriously as they should, which proves to be a concern for app developers as well.

5: Cloud-based

One of the main issues that appears when having a Mobile is the quantity of memory that is used when downloading and installing the different apps. It adds a lot of data into your mobile and usually that affects directly your mobile´s speed. Most of the times you are forced to uninstall those apps to make it work better.

With cloud-based apps, this problem is solved since it uses cloud servers and information is saved there.

Mobile traffic on cloud-based apps is expected to rise by 90% until the year 2019.
Medium article Top 7 Mobile App Development Trends 2018 by Oksana Kovalchuk from ANODA

6: Instant Apps

With this feature from the Android platform, their users will be able to enjoy an app without actually fully downloading it. Providing the tools so that users only load the part from the content they need. They function just like native apps, they can attract more people with their convenience. All borders are removed between the app and the website.

This allows you to save space on your smartphone, there is no need to install the part of the app that you are not going to use.

7: AMP – Accelerated Mobile Pages

The faster your mobile app is, the bigger advantage you have. AMP allowed mobile users to load pages a lot quicker. Google has been one of the first to implement a special search box for their users for mobile-friendly websites.

Some of the benefits that you will get from implement AMP are:

  • Increased visitors
  • Higher CTR
  • Increased AD visibility
  • Higher Page Ranking
  • Easy visitors analysis
  • Fewer migration efforts
  • Easy content placement
  • No sitemap required
  • Mobile Search Index
  • Mobile Search Carousel.

List provided by

8: Payment

The last App development trend on our list is the payment. It has become along with the security one a very trendy topic for the digital technology.

One technology mainstream in this sector that changed the payment methods is Blockchain, but it isn’t the only one. People have always used the traditional Credit Card/Bank Account system to do transactions, however with the newest and securest Apple Pay and Google Wallet, customers are starting to shift to them.

David Ayza Enero is Marketing Manager at Apiumhub, a software development company specialized in software architecture and web & app development.

Developing Mobile Applications

Thank you David for this guest post with the top 8 mobile app development trends!

Artificial Intelligence is on the rise, aiming to make life easier. It’s used by (mobile) applications to reduce choices based on the previous usage, making it easier to use the application and get it to do the right thing.

I agree that security has become more important than before. In a world where more and more things become connected, we become more vulnerable. My book What Drives Quality explores security from an architecture and design viewpoint, showing how to build in security from the start and maintain security during development.

My website supports the AMP format, making it possible for people with slower connections to read my posts and use the tools pages.

My webshop supports all major payment methods like credits cards, Amazon Pay, Google Pay, AliPay, Apple Pay, iDeal, etc., making it easy to buy my books, games, and more.

A trend that I foresee in 2018 is that quality will become more important, as we are moving into a mobile world where many people use apps every day for all kind of things. Earlier I published my recommendations for software teams to build high-quality apps.

What trends do you foresee in 2018 for mobile application development?

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This Post Has 2 Comments

    1. Ben Linders

      Thanks Mike for sharing this. To support the readers of my blog, can you dive into the differences between this post and the trends for 2019, and explore why these differences are there?

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